Hecta Media is a company registered in the British Virgin Islands ("BVI") on 22 June 2007 whose purpose is to make broadly distributed investments in niche content web sites and vertically targeted, branded domains. Using a combination of Ordinary Shares and cash to make targeted acquisitions, the Company intends to build a portfolio of high-traffic websites generating revenue through search and display advertising.

Hecta Media will focus its efforts on active investment in websites and domains established in the UK, continental Europe, and the United States. The websites in which Hecta Media intends to invest will typically be simple, profitable businesses with few employees and positive cash flow. Hecta Media aims to consolidate a number of such websites across a few content genres, with the purpose of creating advantages of scale in each vertical market.

The Directors intend that Hecta Media will acquire sites by offering a combination of cash and Ordinary Shares to the owners of the sites, providing tradeable assets to owners looking for a suitable exit strategy by which to realize the value of the businesses they have created. The Directors consider that current market conditions provide good opportunities for investment in a wide variety of suitable websites which can meet Hecta Media’s strategic objectives.